As part of our U.S marketing team, you will play a crucial role in the strategic roll-out of our Web Loyalty product across the U.S. market. You will craft and execute a comprehensive events strategy that elevates brand awareness and arms our sales and business development teams with the tools and insights needed to convert leads into loyal customers.   Key Accountabilities: - Orchestrate event marketing strategies to amplify product launch, generate leads, and drive customer engagement. - Collaborate with sales and marketing to create compelling content that resonates with our target audience and supports the sales cycle. - Partner with sales and BDR teams to develop and refine sales materials, ensuring alignment with event messaging for effective lead conversion. - Lead and support developing leads, and opportunities and ensuring these are added to the CRM - Drive event-related ABM initiatives, personalizing experiences for key prospects to support the sales funnel. - Manage all logistical aspects of event coordination, including vendor management, negotiations, and travel arrangements. - Evaluate event success using KPIs and metrics to inform future strategies and provide sales with insights that aid in lead nurturing. - Support efforts to develop a competitive playbook and find innovative ways to drive brand awareness. Requirements: - Must be able to travel for events and related company meetings. - At least 5 years of event management and B2B marketing experience, with a strong understanding of the U.S. market. - Proficiency with HubSpot Marketing Automation and Content Hub is a plus. - Proficient in social channels and tools. - Demonstrated success in collaborating with sales teams to create materials that aid in selling and conversion. - Capable of managing multiple event projects with precision and an eye for detail. - A data-centric approach to marketing, aiming for measurable ROI.